In many contexts, a résumé is typically limited to one or two pages of size A4 or letter-size, highlighting only those experiences and qualifications that the author considers most relevant to the desired position. Many résumés contain keywords or skills that potential employers are looking for via applicant tracking systems, make heavy use of active verbs, and display content in a flattering manner. Acronyms and credentials after the applicant’s name should be spelled out fully in the appropriate section of the resume, greater chance of being found in a computerized keyword scan.[7] Résumés can vary in style and length, but should always contain accurate contact information of the job seeker.

A résumé is a marketing tool in which the content should be adapted to suit each individual job application and/or applications aimed at a particular industry. The transmission of résumés directly to employers became increasingly popular as late as 2002.[citation needed] Job seekers were able to circumvent the job application process and reach employers through direct email contact and résumé blasting, a term meaning the mass distribution of résumés to increase personal visibility within the job market. However the mass distribution of résumés to employers can often have a negative effect on the applicant’s chances of securing employment as the résumés tend not to be tailored for the specific positions the applicant is applying for. It is usually therefore more sensible to optimize the résumé for each position applied for and its keywords. In order to keep track of all experiences, keeping a ‘master résumé’ document is recommended, providing job-seekers with the ability to customize a tailored résumé while making sure extraneous information is easily accessible for future use, if needed.

The complexity or simplicity of various résumé formats tends to produce results varying from person to person, for the occupation, and to the industry. Résumés or CVs used by medical professionals, professors, artists and people in other specialized fields may be comparatively longer. For example, an artist’s résumé, typically excluding any non-art-related employment, may include extensive lists of solo and group exhibitions.

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