One in twelve men and one in 200 women have some form of color vision deficiency. There are different types of colorblindness but a common issue is distinguishing between red and green. The iconic blue color of Facebook was chosen by Mark Zuckerberg because he has red-green color blindness. Berkeley, CA-based EnChroma accidentally found a fix that can help people see more color.
“My friend borrowed my glasses and said, this is a quote, ‘Dude I can see the cones!’ and he was referring to the fluorescent orange marker cones that define the field,” said Don McPherson, now the chief scientist at EnChroma.
Being unable to see orange cones on green grass, is common for red-green colorblind people.
“It turned out that one of the unintended consequences of the technology I developed is that it also absorbs some other wavelengths that benefit people who are color deficient,” McPherson said.